Director of Strategic Alliances · Lumen Technologies
Jennifer
Solomon-Baum
Strategist. Storyteller. Transformation Driver.
20 years at the intersection of marketing, media, and tech — turning complex priorities into clear, executable plans. Former professional ballet dancer. Native of three continents. Fluent in five languages and one very loud creative vision.
What I Bring
Strategic Clarity
The best plans live in execution. I translate ambiguous priorities into roadmaps that cross-functional teams can actually follow — from product and engineering to sales and CX.
Transformation Drive
Comfortable with the uncomfortable. Built on a foundation of stepping into unknown markets — Europe, the Middle East, the Americas — and defining a vision grounded in customer outcomes.
Narrative Power
The right story changes everything. I find the thread that connects what a company offers with what audiences actually need — then build the programs, content, and partnerships around it.
Experience
Shaping Lumen's strategy for hyperscale cloud providers and strategic technology partners. Building alliances that drive revenue growth and market differentiation, while transforming customer storytelling to prioritize outcomes over specs.
Advising startups and high-growth brands across entertainment, B2B, retail, and non-profit. Fractional CMO at Hollywood Ballet — managing operations, partnerships, and experiential programming for a female-founded company.
Led a high-performing marketing organization that scaled the Microsoft Advertising portfolio beyond $10B. Championed the first global branded content series, The Download — 1M+ total views, 40K per episode, 2021 Industry Innovator Award. Delivered 1:20 ROI on omni-channel campaigns. Quadrupled Instagram following with 500% higher engagement.
Streamlined sales, operations, and marketing collaboration — boosting efficiency by 40%. Created an industry-specific client engagement model for retail, travel, CPG, and entertainment that was adopted company-wide, generating 10x ROI in 90 days.
Launched the marketing function across Central Eastern Europe, Middle East, and Africa. Built a partner marketing framework driving 30% YoY revenue growth. Orchestrated three annual summits across 25+ countries with 93% satisfaction ratings.
Consistently surpassed revenue targets by 30%, cultivating partnerships with Fortune 500 clients across CPG, Pharma, Tech, and Retail.
Selected Work
The Download
Creator and Executive Producer of Microsoft's first global branded content series — a video show and podcast that reimagined B2B storytelling during the pandemic. From concept and editorial strategy to hosting and promotion.
Listen to the podcast →
Fundraising Gala & Panel
MC and moderator at the Belwest gala — orchestrating a conversation with Grammy-winning composers whose work spans Bridgerton, Scream VI, and the Paris 2024 Olympics. Topics: creative collaboration, AI in music, and artistic vision.
Learn about Belwest →
Be Bold Now Seattle
Emceed the 8th edition of #BeBoldNow — a gender equity event bringing together entrepreneurs and changemakers. Board Advisor for the Be Bold for Change non-profit.
Watch the recap →
Media & Thought Leadership
Featured in the Wall Street Journal on the art of giving feedback. Speaker and panelist at Adweek, Advertising Week, Brand Innovators, Dubai Lynx, ClickZ, and Marketing Canada. Podcast guest on Floor 9 and others.
Read the WSJ piece →
As Seen In & Spoken At
In Others' Words
Jennifer brings a unicorn-like level of left and right brain thinking to any business problem. Deeply strategic and creative — she relies heavily on data to determine the most efficient course of action.Managing Director, Agency & Platforms — Google Customer Solutions
A "big ideas" person who can back it up with strong project management. She pairs vision with execution in a way that few people can — pushing boundaries while getting everyone moving in the same direction.Director, Industry Partnerships & Engagement — Microsoft Advertising
Jennifer is one of the most gifted and visionary marketers I've had the pleasure of collaborating with. Truly purpose-driven, passionate about change, and a consummate professional. A rare gift in the world of business.Founder & Chief Purpose Officer — Conspiracy of Love
If you want someone who understands people and what it takes to build a business with creative gusto while providing innovative leadership, I can't recommend JSB enough.Former Microsoft · Entrepreneur · Author, Disruptive Marketing
Jennifer demonstrated an unwavering commitment to fostering a positive and productive work environment. A natural leader who possesses an incredible blend of strategic vision and tactical expertise.Former Direct Report, Microsoft · Sr. Account Manager, Google
She is a change driver with an infectious ability to think differently and bring others along on the journey. Her passion shines through in everything she does and motivates me to be a better leader.VP, Global SMB & Channel Partners — Microsoft Advertising
Let's Connect
Whether you're building something new, navigating a transformation, or looking for a strategic partner — I'd love to hear from you.
20 years. Five continents. One through-line: simplify the complex to humanize brands.
Languages
Recognition