Jennifer
Solomon-Baum
Strategist. Storyteller. Transformation Driver.
20 years. Three continents. Five languages. One obsession: making complicated things beautifully simple.
What I Bring
Strategic Clarity
The best plans live in execution. I translate ambiguous priorities into roadmaps that cross-functional teams can actually follow — from product and engineering to sales and CX.
Transformation Drive
Comfortable with the uncomfortable. Built on a foundation of stepping into unknown markets — Europe, the Middle East, the Americas — and defining a vision grounded in customer outcomes.
Narrative Power
The right story changes everything. I find the thread that connects what a company offers with what audiences actually need — then build the programs, content, and partnerships around it.
Experience
Shaping Lumen's strategy for hyperscale cloud providers and strategic technology partners. Building alliances that drive revenue growth and market differentiation, while transforming customer storytelling to prioritize outcomes over specs.
Advising startups and high-growth brands across entertainment, B2B, retail, and non-profit. Fractional CMO at Hollywood Ballet — managing operations, partnerships, and experiential programming for a female-founded company.
Led a high-performing marketing organization that scaled the Microsoft Advertising portfolio beyond $10B. Championed the first global branded content series, The Download — 1M+ total views, 40K per episode, 2021 Industry Innovator Award. Delivered 1:20 ROI on omni-channel campaigns. Quadrupled Instagram following with 500% higher engagement.
Streamlined sales, operations, and marketing collaboration — boosting efficiency by 40%. Created an industry-specific client engagement model for retail, travel, CPG, and entertainment that was adopted company-wide, generating 10x ROI in 90 days.
Launched the marketing function across Central Eastern Europe, Middle East, and Africa. Built a partner marketing framework driving 30% YoY revenue growth. Orchestrated three annual summits across 25+ countries with 93% satisfaction ratings.
Consistently surpassed revenue targets by 30%, cultivating partnerships with Fortune 500 clients across CPG, Pharma, Tech, and Retail.
Selected Work
Lumen on Cloud Marketplaces
Architected Lumen's multi-hyperscaler marketplace strategy — shifting GTM from direct sales into co-sell motions with AWS, Google Cloud, and Microsoft Azure. Built the framework for listing, co-selling, and scaling security and network intelligence products across all three platforms, unlocking new enterprise revenue channels and enabling buyers to procure through existing cloud commitments.
The Download — Watch the Show
Creator and Executive Producer of Microsoft's first global branded content video show — reimagining B2B storytelling during the pandemic. From concept and editorial strategy to hosting, production, and distribution.
Watch the show →
The Download — Listen to the Podcast
The audio companion to the show — candid conversations with marketing leaders on the future of digital advertising, brand building, and the human side of business. Winner of the 2021 Industry Innovator Award.
Listen to the trailer →
Fundraising Gala & Panel
MC and moderator at the Belwest gala — orchestrating a conversation with Grammy-winning composers whose work spans Bridgerton, Scream VI, and the Paris 2024 Olympics. Topics: creative collaboration, AI in music, and artistic vision.
Learn about Belwest →
See It in Action
A clip from The Download — Microsoft Advertising's global branded content series
As Seen In & Spoken At
In Others' Words
Jennifer brings a unicorn-like level of left and right brain thinking to any business problem. Deeply strategic and creative — she relies heavily on data to determine the most efficient course of action.Managing Director, Agency & Platforms — Google Customer Solutions
A "big ideas" person who can back it up with strong project management. She pairs vision with execution in a way that few people can — pushing boundaries while getting everyone moving in the same direction.Director, Industry Partnerships & Engagement — Microsoft Advertising
Jennifer is one of the most gifted and visionary marketers I've had the pleasure of collaborating with. Truly purpose-driven, passionate about change, and a consummate professional. A rare gift in the world of business.Founder & Chief Purpose Officer — Conspiracy of Love
If you want someone who understands people and what it takes to build a business with creative gusto while providing innovative leadership, I can't recommend JSB enough.Former Microsoft · Entrepreneur · Author, Disruptive Marketing
Jennifer demonstrated an unwavering commitment to fostering a positive and productive work environment. A natural leader who possesses an incredible blend of strategic vision and tactical expertise.Former Direct Report, Microsoft · Sr. Account Manager, Google
She is a change driver with an infectious ability to think differently and bring others along on the journey. Her passion shines through in everything she does and motivates me to be a better leader.VP, Global SMB & Channel Partners — Microsoft Advertising
Let's Connect
Whether you're building something new, navigating a transformation, or looking for a strategic partner — I'd love to hear from you.
20 years. Five continents. One through-line: simplify the complex to humanize brands.
Languages
Recognition